Ideas + Advice


How to Pull Off Coastal Grandma Style

Coastal grandmother style — a trend that harmonizes simplicity and comfort, inspired by the lifestyle of a beachy setting. Here’s how to pull it off according to our staff designer Adrian Palacios.

Something’s Gotta Give With Coastal Grandma

You can’t talk about coastal grandma without talking about the Nancy Meyers movies, a social media obsession for their effortlessly chic design. Known for her films like "The Holiday" and "It's Complicated," Meyers doesn't just create movies; she crafts environments that exude comfort, sophistication, and a sense of home.

“Imagine soft, flowing fabrics, a palette dominated by whites and neutrals, and an ambiance that speaks of sunlit rooms and gentle sea breezes,” Adrian says. “This is the essence of both aesthetics — a blend of fashion, home décor, and a way of living that encourages slowing down and savoring the simple joys of life.”

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Design & Fashion Trends

And while Adrian focuses on the design appeal of the style, he assures that the core of the aesthetic comes from fashion. The designer relays that “the style is characterized by its understated elegance and comfort — inspired by the laidback dress code. Think high-waisted linen pants, bucket hats, tote bags, cardigans and button-down shirts, all of which form the backbone of the fashion trend. In interior design, it’s about timelessness and liberation, with pieces that move with your day-to-day rather than constrain you. Accessories are minimal, with a preference for items that have a story or a personal significance, adding depth and authenticity to the overall look.”

White Button-Down-Inspired Coastal Grandmother Looks

Lifestyle: Slow Living and Mindfulness

Perhaps more than anything, the coastal grandma style is a reflection of a lifestyle choice. It's about choosing to slow down, to prioritize quality over quantity, and to find joy in the everyday. This might manifest in long walks along the beach, afternoons spent gardening or reading in a sun-drenched nook, or the simple pleasure of preparing a meal with fresh, local ingredients. It's a lifestyle that encourages mindfulness, connection with nature, and an appreciation for the beauty of the ordinary.

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Why the Coastal Grandma Style Resonates

In a world that often values the new over the enduring, the coastal grandma style offers a refreshing perspective. It reminds us of the beauty of simplicity, the elegance of timelessness, and the importance of creating a life that feels authentic and fulfilling. It's a style that says it's okay to slow down, to dress for comfort and joy, and to fill your home with things that make you happy.

Whether you're twenty-five or eighty-five, the coastal grandma style is a testament to the fact that true style is ageless. It's not just about the clothes you wear or the way you decorate your home; it's about the choices you make and the values you live by. It's a celebration of a life lived with intention, grace, and a deep appreciation for the beauty of the world around us.

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What is a coastal grandma?

A coastal grandma is a lifestyle and fashion trend that embodies a love for cozy, comfortable, and chic styles often associated with living by the coast. It draws inspiration from the effortless elegance of older women living in coastal areas, emphasizing natural fabrics, light colors, and a relaxed but sophisticated aesthetic. This trend isn't limited by age or location; it's about embodying a state of mind that prioritizes comfort, simplicity, and timeless style.

Is Coastal Grandma still in style?

The coastal grandma aesthetic continues to thrive in fashion and lifestyle circles. Its timeless appeal, focusing on comfort and elegance, ensures it remains a popular choice for many. The trend has proven to be more than a passing fad, evolving into a staple style that resonates with individuals looking for a serene and sophisticated way of living and dressing.

What is the difference between a fancy grandma and a coastal grandma?

The primary difference lies in the aesthetic and lifestyle focus. A "fancy grandma" style might lean towards more luxurious, opulent fashion choices and a glamorous lifestyle. In contrast, a coastal grandma style is about understated elegance, comfort, and a connection to the calm, nurturing vibe of the coast.

What is a coastal grandmother's dress code?

A coastal grandmother's dress code focuses on comfortable, flowing garments that exude a laid-back yet chic vibe. Key elements include:

  • Natural fabrics like linen, cotton, and light wool
  • Neutral and soft pastel color palettes
  • Loose-fitting silhouettes such as wide-leg pants, soft shirts, and knit sweaters
  • Minimalistic accessories that complement the overall serene aesthetic
  • Comfortable, practical footwear like loafers, sandals, or espadrilles

What is the difference between a coastal granddaughter and a coastal grandmother?

While both styles share a love for the coastal-inspired aesthetic, the coastal granddaughter trend might incorporate more contemporary elements and youthful interpretations of the classic coastal grandma look. This can include modern cuts, trendier pieces mixed with timeless staples, and a playful approach to the coastal grandma's more traditional, sophisticated aesthetic. Essentially, the coastal granddaughter style bridges generational fashion, blending the essence of coastal living with a fresh, modern twist.  

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Editorial Disclaimer: Articles featuring tips and advice are intended for educational purposes and only as general recommendations. Always practice personal discretion when using and caring for furniture, decor and related items.