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Why Serta?

Leading the industry with groundbreaking designs and sleep technologies, the Serta name has come to be synonymous with supreme comfort – and for good reason. Each Serta mattress made today comes with a storied past and a remarkable legacy of innovation.

A Legacy of Innovation

The Serta story begins in 1931. It was then that the world was first introduced to the Perfect Sleeper mattress, which would soon be followed by the Sertapedic – a revolutionary mattress designed with innovative support coil technology. In the 1970s, the 'Serta' mattress was yet again reimagined – this time through the first-ever Pillow Soft mattress, which proved to the world that a plusher mattress can also provide high levels of support. Fast-forward to the 1980s, and you get yet another groundbreaking invention from Serta: the first continuous innerspring design.

Counting Sheep and the Revolutionary iComfort

In 1992, the iconic Serta logo was introduced, and in 2000, the beloved Counting Sheep made their first appearance (and eight years later, they would find themselves as inductees of the Advertising Hall of Fame). In 2005, Serta raised the bar for safety as the first mattress company to make every one of their mattresses meet (or exceed) the federal standard of flammability,

In 2011, the breakthrough iComfort Sleep System was introduced to the world, revolutionizing the concept of sleep comfort.

Serta: The #1 Mattress Manufacturer

Over the past several years, Serta has earned prestigious awards and honors (including being ranked as the #1 mattress manufacturer within the United States, as well as the title of America's Most Recommended Mattress, Pillow and Box Spring Brand by the Women's Choice Award three years in a row) for their excellence in mattress innovation.

Why Choose Serta's iComfort?

Designed especially to dissipate heat – to keep you and your mattress cool through the night – each iComfort mattress takes the science of comfortable slumber to a whole new level. Learn about the innovative foam and coil technologies that go into iComfort mattresses, and exactly how they work to transform the way you sleep.

The iComfort TempActiv Gel Memory Foam: TempActiv Gel Memory Foam, iComfort's unique blend of supportive gel and contouring memory foam, provides a cool-to-the-touch feeling for enhanced, temperature-regulated comfort.

The iComfort Deep Reaction Memory Foam: One of Serta's newest sleep technologies, the Deep Reaction Memory Foam takes adaptive comfort to the next level. Crafted from foam cells designed to conform to your exact shape, the iComfort Deep Reaction layer literally 'reacts' to your body's highest pressure points with deep support and a unique contoured feel.

The iComfort Evercool Fuze Memory Foam: There's nothing like battling heat and humidity to prevent a good night's sleep – which is why Serta has developed for iComfort mattresses the Evercool Fuze Memory Foam. Designed with enhanced open-air passageways, iComfort's Evercool Fuze layer provides superior breathability to keep the heat out – and help you sleep cooler.

The Serta Hybrid Coil: For an extra supportive feel, consider a hybrid iComfort mattress, in which both supportive coils and contouring foam work together to balance firm support and soft comfort.

The iComfort Ultimate Edge Foam Support Core: The iComfort Ultimate Edge Foam Support Core packs a lot of high-density foam into a small amount of space – specifically, the perimeter of the mattress – to help keep a tight shape, make it easier to climb in and out of bed and extend the surface area of iComfort's superior foam support technology.

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Editorial Disclaimer: Articles featuring tips and advice are intended for educational purposes and only as general recommendations. Always practice personal discretion when using and caring for furniture, decor and related items.