Sleep Report: Here's the Most Loved Mattress, According to 60% of Consumers

Exactly what percentage of people sleep on their sides? What is the most popular type of mattress? Do you wait longer than most people to buy a new mattress, or are you replacing your mattress more often than the average consumer? Find out whether you’re an outlier – or in line with the trends!

“What is your preferred firmness in a mattress?” Apparently, most of us agree with Goldilocks. 60% of respondents say they want a mattress that’s not too firm and not too soft – but ‘just right’ medium.

“What type of sleeper are you?” If you sleep on your back or stomach, you’re a rare breed. The majority (68%) of those polled sleep on their sides, while 17% identify as back-sleepers and 16% as stomach-sleepers.

“What type of mattress do you prefer?” Hybrid is the top choice, ringing in at 46%. Runners-up for comfort include memory foam at 27%, innerspring at 11% and latex at 1%.

“How much would you be willing to spend on a new mattress?” According to the survey, most (42%) budget between $500 and $1000 for a new mattress. 34% are willing to shell out up to $2000. Penny-pinching isn’t popular, at least when it comes to mattresses: only 7% would spend $500 or less.

“What features do you look for in a mattress?” The most popular feature? Cooling, as 53% voted for it. Memory foam is right up there, at 51%, pillow top at 43% and motion separation at 35%. Less popular? Adjustable base-compatibility, at only 18%.

What is the biggest challenge when shopping for a mattress?” 70% of those surveyed said the hardest thing about buying a mattress is finding the perfect comfort level. Cost came in at 58% and figuring out just what the heck to do with an old mattress came in at 39%. The annoyances of mattress salespeople came in at 19% (we’re guessing the 19% shopped at a place with a commissioned salesperson; the 19% are advised to try the Revive Sleep Center, where working on commission is as non-existent as flying pigs!) and potential delivery issues at 17%.

“How often do you rotate your mattress by hand (turning the mattress 180 degrees)?” Rotating a mattress can help keep it supportive and extend its lifespan. People, apparently, are attuned to this: 62% do it once a year and 11% once every five years. Close to 30% never do it, though (and if you are one of the 30% reading this, consider this a free piece of advice: you should)!

“How long do you spend researching the right mattress before purchasing?” One to two weeks, according to 40% of respondents. Almost a third (32%) of people will have it faster: 21% say one to two days is the sweet spot, while 11% can’t wait even that long, preferring to spend less than a day on research.

“When do you feel it’s time for a new mattress?” When the mattress sagging becomes so bad that you just can’t take it anymore – that’s when 43% of people feel it’s time to start looking for a new mattress. 28% of people say every ten years on the dot. 27% say it’s time once the mattress starts to show early signs of sagging, and 18% say every five years.

“What preventative measures do you take to help preserve your mattress?” Or, in plain English, how hygienic are you? Thankfully, 81% of people are very hygienic, regularly washing mattress protector and/or sheets. 78% of people use a mattress protector, and 61% won’t eat or drink in bed. 39% of people clean and vacuum the actual mattress for dust (props to the overachieving 39%) and 31% say ‘no’ to lounging in bed throughout the day. A courageous 4% do none of the above.

“How likely are you to purchase a mattress online without seeing it in-store?” 40% are adamant about seeing it in-person first; to 23%, it’s not as important. 8% of all respondents don’t care either way.