Coastal Grandma

Welcome to Coastal Grandma Style
When you hear the words “coastal grandma”, chances are it didn’t occur to you that this would be the newest, hottest trend. But, alas, we are looking to coastal grandmother figures as our latest source of inspiration. Picture a Nancy Meyer’s movie starring Diane Keaton, who lives in a stunning Hamptons estate. It’s breezy yet elegant and achieves a balance of coziness and class. That’s the coastal grandmother aesthetic for you, and we’re here to help you bring it to life in your home.
Life's A Beach
Coined by influencer, Lex Nicoleta, the coastal grandmother trend gained popularity on (where else?) TikTok. Not only can a Nancy Meyers movie like Something’s Gotta Give or It’s Complicated help you better understand coastal grandma style, looking to icons who embody the aesthetic, including Martha Stewart, Ina Garten, Meryl Streep and Oprah, will inspire you. The ultimate representation would be a laidback yet preppy beach house in Nantucket filled with blue and white accents and touches of nature.
Shift Into Neutral
For this style, the interior design, color palette and home décor are all deeply related to the fashion sense of a coastal grandma. Coastal grandmother style entails anything she’d wear to a farmer’s market. Think a J. Crew or Nordstrom-bought outfit complete with bucket hat, crisp linen-blend button-down or cashmere turtleneck cardigan, linen pants, chinos, straw hat and straw tote. Of course, this capsule wardrobe of sorts would be mostly neutral with subtle pops of blue – just like this bedroom.
Peace of Mind
At the heart of this coastal grandmother look is a sense of relaxation and sophistication. Just because the overall vibe is beachy doesn’t mean it can’t also be upscale and elegant. The use of ginger jars and chinoiserie for fresh flowers like hydrangeas is a tried and true traditional touch that puts the “grandma” in coastal grandma.
Foundation of Relaxation
Every detail is crucial when mastering the art of coastal grandma style, including what you’re walking on. Your best bet for a rug is a design made of natural materials. As far as color palette goes, keeping within a neutral scheme or blue and white combination will help establish that calming coastal environment that those coastal grandmas know and love.
The Coast is Clear
When you’re diving into the coastal grandmother trend, it’s easy to see why this style is so appealing. It’s not just a look, it’s a feeling. While the “grandmother” element grounds this aesthetic with motifs and silhouettes from the past, the “coastal” side keeps things casual and livable. Like your favorite sofa or perfectly worn-in pair of shoes, it’s comfortable and inviting, an authentic respite.

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